Company and Team Background
MASSIMILIANO CARBONE
Director of Innovo-tech branch and Hydraulics
Head of Hydraulics department for Italian Team Luna Rossa of the America's Cup for the last three campaigns.
38th America's Cup in Naples with Team Luna Rossa Prada
37th America's Cup in Barcelona with Team Luna Rossa Prada Pirelli
36th America's Cup in Auckland with Team Luna Rossa Prada Pirelli
35th America's Cup in Bermuda with Emirates Team New Zealand
Other Races, Consultations, Maintenance, and projects...
Sailing & Hydraulic consulting
Consultations, Maintenance, and projects.
Contact us for more information about projects and experience.
Project Management | Corporate Events & Activations
Grace E. Salsbury, MBA
Head of Professional Services branch
Marketing & Operations Lead
Specializing in Strategic Project Management and serving as an operational bridge for international market entry, with a focus on corporate events and brand activations.
Brand Events & Partnership Activations
North Sails
Together with our collaborator Sturm@Drang, we oversee event logistics, design, and planning for North Sails across Europe. Some of our recent projects include:
North Sails Flagship Sail-loft Inauguration Ceremony in Genova, IT
North Sails | Ferrari HyperSail Partnership Announcement in Genova, IT
North Sails | Scalpers Fashion Brand Collaboration in Barcelona
North Sails | Timeout Bar Barcelona
Event Operations & Sponsorship Activation
YANMAR via Dentsu
In collaboration with Dentsu and alongside Sturm@Drang, we delivered elevated on‑site operations and a seamless brand experience in Barcelona.
Management of booth build, daily operations, and full demob with appointed suppliers.
Coordination of on‑site logistics, technical teams, and event flow.
Recruitment and leadership of the frontline brand and hospitality team.
High‑touch guest experience, hospitality, and daily operational reporting.
Corporate Iniciatives
F&B | Soft Brand & Product Launch
We manage the Spanish market entry for a major Japanese initiative, focusing on local operations and strategic coordination.
Our role focuses on operational oversight, coordination, and facilitating the soft launch locally.
Event Operations, Planning, & Logistics
AC36 Challenger of Record SrL
We covered back office administration and event logistics for the main sponsor of the Prada Cup; Challenger of Record S.r.l. during the 36th America's Cup campaign in Auckland, New Zealand.
Management support
Volunteer group oversight
Stock / warehouse management
Logistics and coordination
Advisory · Business Development & Strategic Initiatives
Marcia Berlanga Robinson
Digital Business Engineer · ICF Professional Certified Coach (PCC)
Builds new business capabilities for CityZen Global Performance. She creates and validates new initiatives, develops them into operating business lines, and carries each one to the point where it runs as a standing part of the company before turning to the next opportunity aligned with our strategic objectives.
Twenty+ years of coaching and consulting practice sit behind that work, and she continues a long-standing relationship with Deloitte, now held within the company, CGP.
Get in Touch
Are you tired of friction slowing your global momentum? When international initiatives demand specialized compliance and absolute control, CityZen Global Performance steps in as your direct, capable partner.